One of the most important and coveted Millennial demograph. They are typically the generation born between 1980 and 1992 and a few years have the potential of buying a lot of real estate. Currently many look at apartment living as the best option as they love living cities such as Toronto. However, don’t fret–this is a great opportunity for you as realtor to start building relationships with this key demographic even if they don’t want to buy anything now. Marketing to them is quite simple.

Be savvy online. That means creating content that educates them. Use social media like Facebook, Instagram, Twitter and You Tube and infuse information that helps them while entertaining. Be sure to read up on this demographic and start building a strong database that can eventually be a goldmine for you in the near future when they are ready to grow families and move to home-living.